Local Launch Kit · For new local businesses

Opening a business? Let’s get your profiles set up.

$249 one time · One business, one location

Get help setting up your Google Business Profile, Facebook Page, and Instagram profile with consistent business details and branding. You keep ownership, and I guide you through the steps that need your involvement.

Start by message, email, phone, or a free 15-minute call. I check eligibility and confirm what you need before you pay.

What’s included

Your essential profiles. One organized setup.

Give customers consistent information wherever they find your business.

  • Google Business Profile guidance: Preparation and help creating or claiming an eligible profile through your own Google Account.
  • Facebook and Instagram setup: One Facebook business Page and one Instagram professional profile, newly set up or completed.
  • Consistent details and branding: Your business information, descriptions, logo, and photos across all three profiles.
  • Aligned handles: Matching or closely aligned usernames, where available and approved by you.
  • Opening-announcement template: One template you can post when you’re ready.
  • Review-request tools: A Google review link and QR code when available, subject to the delivery window in the service details.
  • Clear handoff checklist: What’s complete, what’s pending, who has access, and what happens next.

You provide your logo, photos, accurate business details, and the access needed for the work.

How it works

A clear process, from first call to handoff.

  1. Check the fitI review your business, Google eligibility, and the setup you need, through a free 15-minute call, a message, or email.
  2. Get set upAfter you accept the agreement and pay, you send your business details and branding. I guide your Google setup and complete the work I can with the access available. You handle verification and other owner-only steps.
  3. Know what’s nextYou receive a checklist showing completed work, pending items, ownership, access, and who needs to act next.

Your business. Your accounts.

You own and control your profiles. You create or claim your Google profile through an account you control and complete verification yourself. I guide you and use the access needed for the agreed work—never your passwords or verification codes.

Common questions

Quick answers.

Is this right for my business?

The Kit is designed for new local businesses that serve customers in person—at your location or theirs. We check Google eligibility before you pay. Online-only businesses generally don’t qualify for a Google Business Profile.

What am I paying for if the profiles are free?

The $249 covers professional setup work: preparing accurate information, keeping your profiles consistent, guiding your Google setup, and documenting everything at handoff.

Will everything be live within seven business days?

The seven-business-day timeline covers setup work I can complete with the access available, after the start requirements are met. Google and other platforms control their own verification and approval timelines. Anything pending is documented on your checklist.

What if I already have a Google profile?

We review it in our first conversation. Creating or completing profiles may fit the Kit; existing ownership disputes, suspensions, and verification problems are outside its scope.

Does this include ongoing marketing?

This is a one-time setup service. Ongoing posting, review management, advertising, website work, and other services are outside the Kit.

What support is included?

The Kit includes one consolidated revision round requested within 14 calendar days after handoff, plus defined Google verification support. See the full service details for scope, submission limits, and deadlines.

This package covers setup work. It doesn’t guarantee rankings, AI recommendations, leads, revenue or platform approval.

The fine print

Service details and terms

Review the full scope, timing, support, and payment conditions before booking or purchasing.

Google eligibility and location requirements

Before payment, we’ll review whether your business meets Google Business Profile eligibility requirements. Google controls verification and approval.

Eligibility is whether your business qualifies for a Google Business Profile under Google’s rules. Verification is Google’s separate process of confirming the business and your authority to manage it.

  • Google lists brands, organizations, artists and other online-only businesses as ineligible. To qualify, a business must make in-person contact with customers during its stated hours: customers visit you, or you visit them. Google lists a few exceptions, such as seasonal businesses that keep permanent signage year-round. A storefront isn’t required if you travel to customers.
  • Home-based service businesses that travel to customers can use a service area and should hide the home address if they don’t serve customers there.
  • A virtual office or rented mailing address where you don’t operate doesn’t qualify. A shared or co-working office can, if it has clear signage, receives customers during business hours, and is staffed by your own team during those hours. A registered business, website or mailing address alone doesn’t establish eligibility.
  • If your business appears ineligible, I’ll explain that before you pay for the Kit. Any alternative package would have its own agreed scope and price.

Questions I’ll ask

  • Do customers visit your business, do you visit customers, or is the business entirely online?
  • If customers visit, is the location an actual operating business location with permanent signage?
  • Does a Google Business Profile already exist, and who owns or manages it?
  • Is there an existing suspension, verification problem or ownership dispute?

Existing ownership, suspension or verification problems are outside the Kit. I won’t create a duplicate profile to work around one.

Google’s rules: eligibility and ownership guidelines · location and address rules

Account ownership, access, and verification
  • You create or claim your Google Business Profile through a Google Account you control. I prepare the details and guide you through it, so the profile is yours from the start.
  • You complete verification and enter any verification codes yourself. I never ask for your password or your verification codes.
  • After verification, you add Bailey McKay Marketing as a manager for the agreed setup work. Google’s verification guide explains how.
  • Any edit that needs verification or manager access stays pending on your checklist until it’s in place. My 7-business-day timeline covers the work I can complete with the access available.
  • You own and control your accounts. You give me the access I need for the work, and you complete any owner-only steps while I guide you. I never ask for your passwords.
  • I document the access at handoff and remove mine when the work and support are finished, unless you ask me to keep it.
Start requirements and timing

Setup work I can complete with the access available is due within 7 business days. The clock starts when I have your payment and all required business information, branding and access: the next business day after all start requirements are met is day one. I confirm your start and due dates in writing. Google and other platform verification or approval timelines are separate, and any edit that needs verification or manager access stays pending until it’s in place. If missing information or access interrupts the work, I’ll tell you what’s blocking it and give you a revised due date.

Business days are Monday through Friday, excluding observed U.S. federal holidays. Dates and deadlines use U.S. Central Time. The next business day after all start requirements are met is day one. Periods counted in calendar days are labeled as calendar days.

Your handoff checklist shows what’s complete, submitted, pending or blocked, and who needs to act next.

Review-link and QR-code availability and delivery

A Google review-request link and QR code, with conditions. If the link is available at handoff, I deliver both then. If it isn’t, they’re marked pending and you get written instructions at handoff. If you tell me within 30 calendar days after handoff that the link is available, I deliver the link and QR code within three business days after I receive the link or access I need, even if that falls after day 30. After that window you use the instructions, and any extra hands-on help is agreed separately. I don’t monitor for it.

A review link or QR code that was already available to me, with the access I needed, is delivered at handoff and isn’t covered by the later delivery window.

Revisions and verification support

Revisions

One consolidated revision round, requested within 14 calendar days after handoff. Revisions stay within the original scope and your approved business information. Additional profiles, new creative assets or changes to your business identity are priced separately. Correcting my own setup errors doesn’t count against your revision round.

Google verification support

The package includes initial verification guidance and assistance with up to two verification submissions within 30 calendar days after handoff, where Google makes those submissions available. Support means preparation guidance, a review of Google’s feedback, and next-step instructions. You complete any required identity, video or on-site actions. I can’t promise that Google will offer a particular verification method or approve the profile.

Completion remedy

If an agreed deliverable within my control is incomplete at handoff, I’ll complete it at no additional charge within 10 business days after you notify me. If completion is blocked by missing access, information or third-party approval, I’ll identify the blocker and give you an updated estimate for my remaining work. A pending item stays within what you purchased. A review link or QR code that was already available to me, with the access I needed, is delivered at handoff and isn’t covered by the later delivery window. This remedy is separate from your revision round and doesn’t guarantee rankings, AI recommendations, leads or revenue.

Payment, cancellation, and refunds

Payment

$249, paid in full after we’ve completed the eligibility and scope review and you’ve accepted the agreement, and before work begins. Google, Facebook and Instagram offer standard business profiles at no cost. The $249 pays for my professional setup work: getting the details right, keeping them consistent across all three, guiding you through the Google steps, and handing everything over in a clear, organized way. The agreement splits the $249 into eight work stages, each with a listed price and a plain description of what it includes. If you cancel, that list decides what you’re refunded.

Cancellation and refunds

If you cancel before paid setup work begins, you get a full refund. If you cancel after it begins, I keep only the listed price of stages that are fully finished, and refund the rest. I don’t charge for an unfinished stage. The review link and QR code stage is refunded unless you’ve received the actual link and QR code; instructions alone don’t count. The support stage is refunded unless the help you asked for has been completed. If you finish the project, you don’t get money back for optional help you didn’t use.

If I can’t finish work that’s in my control, even after the completion remedy, you’re refunded for the unfinished stages. Google delays, Google rejecting a profile, or disappointing marketing results don’t by themselves earn a refund for work I delivered properly. This isn’t a satisfaction or results guarantee.

I start any refund within five business days after I get your cancellation notice or decide a refund is due. It goes back to your original payment method, with a written list of anything I kept. Your bank decides when it shows up. If the original method can’t take it, we’ll agree on another; no store credit unless you agree.

If you also want the Visibility Setup

If you start with the Launch Kit and later want the Local Visibility Setup, we’ll go through what’s already done and confirm the remaining work and scope in writing before you pay.

Exclusions and results limitations

Not included

  • Website creation or website copy edits
  • Bing and Apple listings, and the 10-directory package
  • Ongoing posting or review management
  • Paid advertising
  • Suspension appeals, ownership disputes, and ongoing troubleshooting beyond the verification support above
  • Custom logo design or photography. You supply the logo and photos.

Any additional work is agreed separately before it begins.

What I can’t promise

  • That Google or any platform will verify or approve a profile
  • That a specific handle will be available
  • Legal protection or ownership of a business name
  • Immediate rankings or customers

Let’s get your business set up.

Start however is easiest. I’ll check eligibility, talk through your profiles, and confirm what I’ll need from you.

Send me a message

Have a question or prefer to start by message? Tell me a little about your business and what you need help with. I’ll reply within one business day.

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